The Rise of Operations
Companies are always trying to get more done with less.
Now, with challenges in remote work, rising costs due to inflation, and more expectations of growth from management teams and investors, the need to be more efficient is as great as ever.
This is the manifesto of an operations team.
Whether it be Sales Ops, CX Ops, or BizOps, operations teams exist to help increase efficiency and reduce wasted time across an organization.
They are the equivalent of both the factory floor managers and the pit crews that help build the metaphorical car and keep it running fast. In actuality, ops teams specialize in high-leverage activities like process mapping, software training, and data analysis.
Companies that can build products and support them faster and at a lower cost than competitors will have a huge advantage. Across teams like engineering, product, sales, and support, change is happening at a rapid pace which is requiring more investment in organization, efficiency, and reporting to keep up.
And smart teams are finding more ways to operationalize. In addition to Sales Ops and Customer Ops, new types of ops functions - RevOps, BizOps, ProductOps, have emerged.
- VP of RevOps Titles on Linkedin grew 300% in 2021(Clari)
- Product Operations as a skill on Linkedin has grown 80% (ProductLed)
Throughout the pandemic, teams of all kinds have looked to streamline their tools and processes to facilitate effective remote work.
- 81% of Sales Ops professionals say they are implementing changes faster than in 2019 (Salesforce)
- Ops functions hold the key to breaking down "silo mentality" on teams (BetterMarketing)
The astounding rise of operations activity and new teams shouldn’t come as a surprise. At the end of the day, Operations are responsible for setting up the tools and infrastructure needed to make our products run smoothly and ensure that customers have high-quality experiences with products. This all serves to help companies scale efficiently by increasing efficiency and reducing cost. By definition, operations teams help companies do more with less. They uncover processes and create repeatable templates that allow teams to scale expertise and productivity.
Investing in people and process is not a new trend. But the growth in Ops teams now suggests it's front and center for organizations and plays an important role in achieving a sustained competitive advantage.